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How to Reduce Your Taxes and Keep More of What You Earn

How to Reduce Your Taxes and Keep More of What You Earn

January 06, 20266 min read

Most people searching for wealth focus on the next hot stock, the next real estate deal, or the next investment trend.

But the people who quietly build lasting wealth understand something far more important.

It is not what you make.

It is what you keep.

And nothing drains wealth faster than taxes.

Taxes are often treated as an unavoidable expense, something to minimize if possible but rarely something people feel empowered to understand. The truth is very different. The tax code is not designed to punish you. It is designed to guide behavior.

When you understand how it works, taxes become one of the most powerful tools available to you.

This article is educational in nature. It does not provide tax, legal, or financial advice. The goal is to help you understand concepts and questions you can discuss with a licensed professional.


Why the Tax Code Exists in Its Current Form

The tax code did not become complex by accident.

Governments use tax incentives to encourage specific behaviors that support economic growth. These include creating jobs, providing housing, developing energy, and investing in infrastructure.

When you align your financial life with those priorities, the tax code often rewards you.

That is why business owners, investors, and entrepreneurs tend to have access to more tax strategies than employees. The system is designed that way.

Understanding this shift in mindset is foundational.


The Most Important Shift: From Employee to Owner Thinking

As an employee, the sequence is simple.

You earn income.

Taxes are withheld.

You pay expenses with what is left.

As a business owner, the sequence changes.

You earn income.

You deduct legitimate business expenses.

You pay tax on the remaining profit.

That difference alone can dramatically change how much income is exposed to taxation.

This does not mean everyone needs to quit their job. It does mean understanding whether you have, or could create, some form of business or 1099 income.

This might include consulting, speaking, writing, telemedicine, coaching, or other side activities aligned with your skills.


Understanding Business Expenses

Business expenses are costs that are ordinary and necessary to operate your business.

Examples may include travel, education, marketing, technology, supplies, home office costs, and professional services. These expenses reduce taxable income, not the tax bill directly.

For example, if a business earns $200,000 and has $80,000 in legitimate expenses, tax is applied to $120,000 rather than the full $200,000.

In some situations, businesses may also qualify for the Qualified Business Income deduction, which can further reduce taxable income. Eligibility depends on income levels and business type and should always be reviewed with a professional.


Self Employment Tax and the S Corporation Consideration

When income is earned through a sole proprietorship or single member LLC, the entire profit is typically subject to self employment tax in addition to income tax.

Some business owners explore S corporation status as a way to separate income into salary and distributions. Self employment tax applies to the salary portion, while distributions may not be subject to the same payroll taxes.

This structure is highly regulated and requires careful planning, reasonable compensation standards, and professional guidance.

It is not appropriate for every situation, but it is an example of how entity structure can influence tax outcomes.

Family Employment and Income Shifting Concepts

Some business owners employ family members who provide legitimate services such as administrative support or bookkeeping.

Wages paid for real work performed may be deductible to the business and taxable to the individual receiving them. This can shift income into a lower tax bracket depending on circumstances.

Rules around this are specific and must be followed carefully. Documentation and professional oversight are essential.


Tax Advantaged Retirement Accounts for Business Owners

One of the most powerful tools available to self employed individuals is the Solo 401k.

When eligible, these plans allow both employee and employer contributions, resulting in higher potential contribution limits than many workplace plans.

Contributions may reduce taxable income in the year they are made, while allowing money to grow in a tax advantaged environment. Eligibility and limits vary by year and situation and should always be confirmed.


The Health Savings Account as a Long Term Planning Tool

Health Savings Accounts are often underutilized.

When eligible, HSAs allow contributions that may be tax deductible, investment growth that may be tax deferred, and qualified medical withdrawals that may be tax free.

For many people, this creates an opportunity to use the account not only for current healthcare costs but also as part of a long term strategy.

Not everyone qualifies, and investment options vary by provider.


Health Reimbursement Arrangements for Business Owners

Some small business owners explore Health Reimbursement Arrangements as a way to reimburse medical expenses.

When structured properly, reimbursements may be deductible to the business and not taxable to the individual. Rules are strict and vary by plan type and family structure.

This is an area where professional setup is required.


State and Local Tax Considerations

State and local tax deductions are often capped at the individual level.

In certain states, businesses structured as partnerships or S corporations may have access to entity level tax elections that change how state taxes are paid.

These rules are state specific and evolving. Professional guidance is essential before implementing any strategy.


Timing Income and Expenses

Tax planning is not only about what you deduct, but when.

Accelerating expenses into the current year or deferring income into a future year may change tax outcomes. Examples include purchasing needed equipment before year end or timing client payments.

These decisions should be based on business needs, not tax savings alone.


Strategies for W2 Earners

If all income is earned through employment, options are more limited but not nonexistent.

Common considerations include retirement account contributions, Health Savings Accounts, education savings plans, and charitable giving.

Itemizing deductions may be beneficial for some individuals, particularly when expenses are intentionally planned.

Mortgage interest, property taxes, and medical expenses above certain thresholds may also factor into planning.


Charitable Giving and Donor Advised Funds

Charitable giving can be both impactful and tax efficient.

Donating appreciated assets directly to qualified charities or Donor Advised Funds may avoid capital gains tax while allowing a deduction for fair market value.

This approach requires careful coordination and documentation.


The Bigger Picture

The tax code reflects incentives. When you understand those incentives, you can begin to align your financial life accordingly.

This does not mean chasing deductions or making decisions solely for tax reasons. It means understanding how structure, timing, and behavior influence outcomes.

The most important step is education.

For a deeper overview of common strategies used by high income professionals, you can download the free Tax Playbook Here.

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